– Stock Market Companion – Current Holdings –

Nr.	Co.	Ticker	Action	Entry Date	Current Gain (Loss)
1	Alcoa, Inc.	AA	Holding	1/3/2012	+10%
2	Dendreon, Inc.	DNDN	Holding	1/11/2012	+14%
3	Mitek, Inc.	MITK	Holding	1/12/2012	+3%
4	EBAY, Inc.	EBAY	Holding	2/1/2012	+1%
5	Cree, Inc.	CREE	Holding	1/18/2012	+16%
6	Apple, Inc.	AAPL	Holding	1/30/2012	+3%

– Markets “At a Glance” –

(Please scroll down to the end of the report to see your favorite benchmarks – Dollar, Oil, Gold … closing prices and daily direction.)

– Market Trends –

*Summary of terms from Trader Vic II-Principles of Professional Speculation (pg. 140-141)
*_________* Represents a change in trend rating.

– Market Perspectives –

For your added perspective, we’ve included this chart of the broader market (Successful stock investors develop and start with a minds-eye view of the broader market and keep it clear) –

SMC SP-500 ETF Daily Chart (Please click on the chart to see a bigger, easy to read chart on a separate browser tab window).

– Today’s Highlights –

Although the equities markets (stocks)  in the U.S. are down a bit today, the selling is quiet – particularly in light of what could be taking place.  Consider that the market has been moving in an uptrend now for 4 months, there is plenty of room for some profit taking to emerge from those – like SMC members – who have been engaging the markets since October 4, 2011.   The catalyst for selling would be easy to find =

1. Markets are markedly higher over the last two months at a rate that is NOT sustainable.
2. The broader market (S&P 500) is right up against resistance imposed by the July 2011 highs.
3. The European markets are weak today due to uncertainties in Greece concerning Greece’s commitment to their austerity programs.

So far, instead of aggressive profit-taking occurring in the marketplace, what we are seeing is quiet action and even some stocks like Stock Market Companion holdings Apple, Inc., Dendreon, and Mitek each moving HIGHER.

There’s not that much more to talk about today – other than the awareness that the subject of Greece is beginning to pick-up attention again.  The U.S. dollar advanced today, re-establishing a hint of the inverse relationship we experienced throughout last year when the U.S. dollar increases the equities market decreases…

– S.I.M.P.L.E.  Stock Investingtm –

– (Where each investment begins with a Story and ends with Earnings) –

S.I.M.P.L.E. Stock Investing is built upon these core concepts –

S = Story (What is / are the key catalyst(s) behind the company of interest?)

I = Investor Interest (Is the stock chart showing investor interest = buying or share accumulation?)

M = Market (Is the background market favorable for investing at this time?  Don’t Fight the Market! We know the vast majority of stocks move in the direction of the overall market).

P = Person or Product (Is there a particular person or product that makes the story work for this investment?)

L = Leader (Is the company a leader in its industry group or is its product a leader in its market?)

E = Earnings (Are current quarterly earnings and annual earnings growing?)

SMC Holding Dendreon pushed over +16% Higher today. At the beginning of that move today we sent out this SMC Intra-Day Alert – Identifying our ADD-TO to our SMC holdings of Dendreon (DNDN $16.75).  Our timing on this one was good and we hope that many of you have benefited from our repeated reporting and explaining about Dendreon in the context of our S.I.M.P.L.E. investing method.

Our initial entry was on January 11, 2012 at $14.44.  We added-to on January 25th, then trimmed our holdings some on the very next day to to a very untimely negative article in the press.  Our add-to entry was today at 7.09 am (PST) at $14.85.  At this moment the shares are UP tremendously at $16.75 for a +14% move higher in our investment from our break-even line.  We have every reason to believe that the shares can move higher from here and therefore are NOT taking our profits at this time.

Here’s the alert –

Dear Subscriber-Friend,

At SMC, we added-to our position on Dendreon (DNDN) this morning at $14.85.

We are applying our S.I.M.P.L.E. method and seeing a possible follow-through to the UPSIDE this morning above the important (for this stock) $15 line.  This stock has a lot of ground that it could possibly recover as it moves forward with its innovative, effective, and FDA approved prostate therapy.

To avoid any misunderstandings, please remember that we do NOT make any investment recommendations for any individual.  We cannot know the investment suitability and risk tolerance of each member.  Each investor is on their own.  Please see our disclaimer below.

Your – Stock Market Companion

We will create a Successful Investing Video on our Dendreon investment steps as soon as we can.

On Friday, we mentioned the tragedy that took place over at Micron, Corp. in Boise, Idaho with their young CEO – Steve Appleton- perishing in his single engine aircraft.  We mentioned that this sort of extremely disappointing surprise news can move the stock DOWN approx. 10% or more.  As an SMC rule of thumb, if a good CEO of a good company is suddenly removed from his position, you can count on the stock taking at least a -10% hit.

Shares of Micron (MU $7.75) are only down -2.5%.  Intel, Inc. received an upgrade to $33/share today – which is providing a little bit of support – broadly speaking to the semiconductor stocks.

– Benchmarks “At a Glance” –